The ArtistWorks format allows virtuoso musicians to present bite-sized and progressive lessons of their full method, technique or curriculum in HD video to student subscribers, beginning with basic skills up to very advanced/professional lessons. Students may use their own webcams to submit videos to the artist for critique and guidance if they want personalized instruction from Andreas. The Artists manage the video flow from their worldwide student body by using the Video Exchange Management System created and owned by ArtistWorks, Inc. (patent pending). All “Video Exchanges” between teacher and student are permanently posted, allowing even those students who don't upload their own videos to learn from others.

This groundbreaking use of Video Exchange for the instruction of musical instruments has been implemented at Martin Taylor Guitar Academy, Jimmy Bruno Guitar Institute, the Qbert Skratch University, Andreas Oberg Guitar Universe, Peery Piano Online, Tony Trischka School of Banjo and Howard Levy Harmonica School. The implementation of Video Exchange is expanding to new disciplines throughout 2011.